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Let's be honest. It seems like when one walks into the typical coffee shop, they appear to be yet another clone of Starbucks. For some shops, it has worked out just fine. However, for most that I have seen, it has been to the impending doom of their business. In many ways, it is ok to model some great things from a successful corporation. However, like any business, there has to be something special that makes a customer decide to change from one store to another. The ultimate goal really is to have that customer come back a second time AND BRING A FRIEND. Truthfully, there should be several special things that will influence a customer to come again, but the best way to start is putting your best foot forward through a good first impression.

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15 Mar 2017 by Administrator